“When you say ROI, do you mean return on investment or risk of inaction?”
Paul Gillin
Many people think about ROI (Return on Investment) only as it applies to their financial investments. But isn’t your marriage one of the biggest investments you will ever make?
I was thinking about this after seeing multiple ads for This Book is Cheaper than Therapy: A No-Nonsense Guide to Improving Your Mental Health. I have no doubt the book has some great advice. But knowing what to do is not the same as being able to do it, especially on your own.
I would argue that most people don’t have great information about what makes marriage work. It’s not that volumes haven’t been written about it—some of it even by me. It’s that it either isn’t accessed or it isn’t applied.
Part of this is muscle memory. You do what you’ve always done because it’s become second nature to you. You may be aware that it’s no longer continuing to work but being able to consistently implement new behaviors is tough.
It’s even tougher without that initial awareness.
Bad Marriage Advice #1: Beware Who is Giving the Advice
Okay, so technically this isn’t specifically bad marriage advice. But if your source is not reliable, then the advice should be taken with a grain (or pile) of salt. Here is some advice that showed up in my In-box last week: "The next time you find yourself in the...
Are You One of the Lucky 30%, or the Unhappy 70%
As a marriage coach I’m often asked about what makes for a happy, successful marriage. It’s fairly easy to identify how many marriages end in divorce. It has consistently remained around 40% for first marriages, 60% for second marriages, and over 70% for third...
Why Your Wife Fantasizes About Being Ravished—And What It Means for You
It's a common fantasy for women... Is your wife one of the 62% of women who want to be ravished? Studies have shown that this desire to be lovingly, yet forcefully taken by her man is one of the top five sexual fantasies women have. And it’s one that can get...
I do CrossFit. I have been told by several coaches that my squats are uneven—I shift to the left as the weight gets heavier. I cannot feel this shift when it’s happening because my body has adapted to it. I either need a mirror—which my box doesn’t have—or I need someone to watch and correct me.
Even knowing about this habit doesn’t always register when I’m in the middle of a workout. I have to consciously think about it and, even then, correcting it is still tough.
And books are great. I learned about the Policy of Joint Agreement from one. But when I first read about it, I had a really difficult time figuring out how to help my clients make it work. I eventually got there but without a base of other relationship knowledge, I might have abandoned it as a nice, but unworkable, idea.
If you’ve ever tried to get better at something, you probably got some outside help. Maybe from a self-help book, a YouTube video, a friend, or most successfully from a mentor or coach.
There’s a reason the best performers are the best. Yes, they may have some natural ability. But most of them seek guidance because they know they can’t see their own blind spots.
Doing the same thing but expecting a different result is considered a form of insanity. And doing unproductive things repeatedly is too.
Instead of learning and applying proven relationship skills, too many couples continue to struggle because getting help is too costly or too embarrassing.
Investing in your marriage—with your time, attention, and skill upgrade—is how you will make it thrive.
And that’s the best possible ROI.
You’ve got this. But if you don’t, I’ve got you. What area of your marriage could benefit from an upgrade? Reach Out and let me know. I’ll send you a personal response.
